FIDOVET
Premium nutrition inspired by Italian excellence.
Fidovet places nutrition at the center as a fundamental aspect of the physical and psychological wellbeing of our dogs.
Our meals are handcrafted using top-quality local ingredients.
Our chefs hand-prepare every ingredient, following recipes developed by our scientific nutrition team, to offer complete, healthy, tasty and balanced meals.
Quality and innovation: we developed a low-temperature cooking system that preserves nutrient properties through 20 different preparation and cooking protocols, without preservatives or artificial flavor enhancers.
Thanks to the innovative processing, cooking and preservation system, which allows ready meals to remain unfrozen and stored outside the refrigerator for up to 12 months, all organoleptic properties of the ingredients remain unchanged.
Fidovet is committed to collaborating with veterinarians specialized in animal nutrition, innovating without ever losing sight of the artisanal nature of production, a unique and distinctive element of Fidovet foods, created to provide dogs and cats — as family members — with complete and genuine nutrition.
Fidovet collaborates with the University of Bari and veterinarian Dr. Giovanni Patruno.
FIDOVET
Fidovet Video Training
Content dedicated to the FidOvet world.
GLOBAL PROJECT
A unique Made-in-Italy Pet Food project worldwide
FidOvet has brought together a team of international Pet Food experts and managers who have become shareholders of the company, contributing exceptional added value and a unique contribution to the company’s development and growth. They come from different parts of the world, including North America, Europe, the Middle East, and Africa.
All united by one single goal: spreading the excellence of MADE IN ITALY around the world!
OUR STORY
A growth built on innovation, quality and vision.
From the birth of Fidovet to international awards, a journey driven by research, creativity and products that have revolutionized the world of pet food.
2026
A year of confirmations and international recognition
Fidovet wins its fourth consecutive Quality Award for fresh food and dog ice cream. For the first time, CattyFeast is also awarded, the new veterinarian-approved wet cat food line.
In 2026, Fidovet also returns to Interzoo Nuremberg, the world's most important pet trade fair, further strengthening its international presence.
CattyFeast receives the Bronze Award at the WBDS Awards 2025/26, an international recognition dedicated to design and brand identity.
In the same year, REWOT wins first prize at the Dieline Awards 2026 in the Cat Food category thanks to the CattyFeast project, placing the Italian brand among the international excellences of packaging design.
2025
International expansion and new launches
Official launch in Canada during Pet Canada Toronto and second participation at Zoomark Bologna, the second most important pet trade fair in the world.
Fidovet also wins its third consecutive Quality Award for Fresh Menus and Dog Ice Cream.
New Ice Cream and Yogurt packaging arrives, along with the CattyFeast 85g wet cat food line, Wowow 400g, Dog Panettone and BAUFF 33cl beer.
2024
Interzoo and company growth
Fidovet participates for the first time at Interzoo Nuremberg, the world's most important pet trade fair, and wins its second consecutive Quality Award.
To support its growth projects, the company launches an equity crowdfunding campaign on Mamacrowd with the goal of strengthening production capacity and international presence.
2023
International launch and first awards
Official debut at Interpets Osaka, Japan’s largest pet trade show.
Fidovet wins its first Quality Award for Fresh Menus and Ice Cream and participates for the first time at SIGEP, the International Exhibition of Gelato, Pastry, Artisan Bakery and Coffee.
2022
New ownership
Fidovet is acquired by Umberto Rizzuto through UR Srl, starting a new phase of growth and development.
2016
The birth of Fidovet
Founded in San Benedetto del Tronto by Alessandro Marcucci, Fidovet was created with the goal of producing innovative, genuine foods designed for animal wellbeing.
From the very beginning, the brand stood out for its innovative approach in the pet food industry, becoming one of the most recognized Italian brands in the premium pet nutrition segment.