When design becomes a narrative of values. Cattyfeast is the project by Rewot that brings premium feline nutrition into a new dimension, winning the Bronze WBDS Award 2025/26.
Cattyfeast: when design tells the story of Fidovet’s values
Rewot wins the Bronze WBDS Award 2025/26
For Fidovet, quality nutrition means scientific rigor, respect for the animal, and conscious choices that focus on real well-being rather than trends. Translating these values into an authentic and contemporary visual language was the core challenge of the Cattyfeast project, the new line of wet cat food developed together with Rewot.
A project in which design was not mere aesthetics, but strategic brand storytelling.
Design as a translation of Fidovet’s values
Rewot successfully interpreted and visually narrated Fidovet’s identity, placing at the center what has always distinguished the company: tangible quality, clarity, reliability, and attention to animal well-being.
With Cattyfeast, these values take shape in a brand entirely dedicated to the feline world, capable of communicating nutritional expertise and premium accessibility without resorting to clichés or stereotypical imagery.
The result is an identity that speaks directly to those who make conscious choices for their cats, combining emotion and credibility.
Cattyfeast: an identity built to last
Rewot’s work covered the entire project: from naming to visual identity, from the graphic system to packaging.
The name Cattyfeast combines the affectionate tone of the feline world with the idea of complete and satisfying nourishment, while the visual system is based on a modular and scalable structure:
clean and memorable logotype
color palette designed to distinguish flavors and recipes
balanced illustrations, ironic yet elegant
nutritional information organized in a clear and immediate way
Every element is designed to make Fidovet’s quality visible, understandable, and recognizable, both on the shelf and across digital channels.
The Bronze WBDS Award 2025/26: an international recognition
The strength of the Cattyfeast project has been recognized internationally with the Bronze Award at the WBDS Awards 2025/26, presented by the World Brand Design Society.
The WBDS Awards are among the most authoritative prizes in the world of brand design and packaging: they celebrate projects that successfully combine strategy, creativity, and executional quality, judged by a panel of industry professionals at a global level.
The Bronze Award recognizes not only aesthetics, but a project’s ability to:
solve a brand challenge effectively
build a coherent and replicable system
stand out in a highly competitive market
A recognition that confirms the value of the work carried out by Rewot and the strength of Fidovet’s vision.
A project that strengthens Fidovet’s positioning
Cattyfeast demonstrates how well-conceived design can become a true strategic ally, capable of expressing a company’s values, reinforcing its positioning, and creating a genuine connection with consumers at the decisive moment of choice.
For Fidovet, this award represents not only a creative success, but also confirmation that quality, expertise, and vision, when authentic, can be powerfully conveyed through design as well.