Premium nutrition inspired by Italian excellence.
At Fidovet, we go beyond traditional pet food by embracing a nutritional philosophy inspired by the rich Italian culinary tradition. Rooted in heritage and exceptional local ingredients, it reflects centuries of expertise and quality recognized worldwide.
Feed the primal instinct: Nutrition inspired by natural instinct.
Coming soon: Prima Line
The PRIMA line was created to offer functional nutrition, carefully selected ingredients and innovative formulations inspired by the ancestral nature of dogs and cats.
Prima Carnivore
High-protein nutrition inspired by the carnivorous nature of dogs.
Prima Ragù
Complete recipes with natural ingredients inspired by Italian culinary tradition.
Energy Drink
Daily support for vitality and energy with the functional CEC formula.
WHY FIDOVET
Innovation, Quality and Italian Vision
Every Fidovet product is designed to combine functional nutrition, Made in Italy creativity and a new way of experiencing pet food.
HFC
Selected Ingredients
Recipes developed with carefully selected ingredients with high nutritional value. Many formulations include HFC ingredients and functional components designed for everyday wellbeing.
ITALY
Made in Italy
Fidovet combines Italian tradition, innovation and attention to detail to create original, recognizable and refined products, both in quality and design.
AWARD
Awarded by Consumers
Several Fidovet products have received the Quality Award, a recognition assigned directly by consumers through independent quality and satisfaction tests.
Wowow, CattyFeast & Functional Oils
Wet food and oils.
Clean label recipes formulated with high percentages of real meat, without by-products or derivatives, designed to offer quality, taste and everyday wellbeing for dogs and cats.
Wowow
Premium wet food with 93% to 97% real meat, without by-products or derivatives. A clean label formula designed to provide taste, quality and natural nutrition.
CattyFeast
Complete recipes with 60% to 65% real meat, free from by-products or derivatives. Winner of the Quality Award 2026 and Vet Approved.
Oils
Complete your pet’s diet with natural and functional oils developed to support skin, coat, energy, digestion and everyday wellbeing.
CEC Formula
The innovative Fidovet functional formula developed to support vitality, wellbeing and nutritional quality through selected and highly functional ingredients.
Instant Treats
Healthy, nutritious and irresistible instant treats.
A new generation of snacks designed to transform every moment into a special experience. Our recipes are free from artificial colors and preservatives, made with selected ingredients to provide taste, quality and everyday wellbeing.
Discover Instant Treats
How to prepare them
Ready in just a few minutes.
Preparing Fidovet instant treats is quick and easy: just add water and wait a few minutes to create fresh, tasty and irresistible snacks.
01
Preparation
Pour water up to the level indicated on the package and mix thoroughly until you obtain a smooth, creamy and even consistency.
02
Yogurt & Ice Cream
The yogurt is immediately ready to enjoy, while the ice cream should rest in the freezer for about 3 hours to reach the perfect consistency.
03
WowCake
To prepare WowCake, simply place the mixture in the microwave at maximum power: in about 2 minutes it will become soft, warm and ready to serve.
