The first distinguishing element is its international team of shareholders—a selected group of professionals bringing deep expertise in the pet food and pet care industries, solid values, and a strong entrepreneurial mindset. This diverse mix of experiences represents added value not only for the company, but for the entire Fidovet ecosystem. The shareholders actively contribute to the growth of the project, providing strategic recommendations and insights shaped by perspectives developed across different global markets.
What also makes Fidovet unique are its products and patented formulas, among which the iconic pet ice cream stands out: an authentic Italian artisanal creation that serves as a global ambassador for the brand. This product, protected by patent and based on an exclusive recipe, has achieved remarkable international success, capturing not only the attention of distributors and industry professionals, but above all the taste buds of dogs in many countries. From Europe to the Middle East, from Asia to the Americas, Fidovet ice cream has become a true global phenomenon, often perceived as an irresistible novelty that combines taste, quality, and well-being.